Power the Flower: American Cancer Society and Ellen Pompeo Tell Women to Choose You!
Yesterday, the American Cancer Society launched Choose You, a new program created to inspire women to make their health a top priority to stay well and help prevent cancer. The Choose You program is just one more way ACS is helping create a world with less cancer and more birthdays and we couldn’t be more proud to share it with you!
And what an amazing 2 days it’s been since the program launched in New York City! Between hanging out with Matt and Meredith on The Today Show to Ellen Pompeo inspiring comments on Good Morning America, The View, and Jimmy Fallon, Choose You has made quite a splash!
It all began bright and early yesterday morning when the American Cancer Society descended upon The Today Show to tell Matt, Meredith, Al, and Ann all about our new program. But it wasn’t just us – we had many supporters on the plaza rocking our blue Choose You shirts! Thanks to everyone for coming out!

Then it was off to Good Morning America where Ellen Pompeo continued to inform viewers about the importance of making their health a priority! As we know, 1 in 3 women will get cancer in their lifetime, but 50% of all cancer deaths are preventable if we did what we know works – maintain a healthy weight through diet and exercise, quit/avoid smoking, and get our recommended cancer screenings. By taking control of our health today, we’ll help celebrate more birthdays with our loved ones!
But the day wasn’t over quite yet – there was still a launch event in Times Square! ACS executives were joined onstage by national sponsors, Walgreens and Sprite Zero, to help kick off the program, with help from Ellen Pompeo of course! Ellen gave an inspiring speech, reminding us all that no matter how busy life gets, your health comes first!
And then it was time for the moment we’d all been waiting for … to officially launch our new program, Ellen powered the Choose You flower via the world’s largest digital sign – the Walgreens Times Square billboard! I’ve never seen anything so big!

We even had some of our dedicated Bloggers for More Birthdays on hand to capture all the action! Thanks Amie and Julie!
But before we all could say goodbye to NYC, we had one final event – a “Blue Carpet” luncheon for 100 VIP guests, kicking off Choose You in style
But the Choose You program – and these amazing launch events – wouldn’t have been possible without the support of so many! Thanks to Walgreens, Sprite Zero, Ellen Pompeo, and all of you for everything you did to make the Choose You launch such a success! Visit ChooseYou.com today to make your commitment to living healthy and let’s all create a world with more birthdays.
You can help prevent cancer and create a world with more birthdays — and it’s as simple as choosing you! Put your health first and make your Choose You Commitment today!


Posted by
As you would imagine, Karen is quite humble and not too interested in talking about herself. She’s more than happy though to brag about her recently renovated facility, the community she’s building inside the Hope Lodge, and the community outside it that supports her efforts and helps her give hope a home 24/7, 365 days a year.


Now that we’re in full holiday furor, I’ve been thinking a lot about nutrition and how much our healthy habits change this time of year. I don’t know about you, but I’m in full indulgence mode and I don’t see a light at the end of the healthy tunnel for a few weeks. I’m being dramatic of course, but given how much women focus on their personal health—especially when it comes to weight—this time of year seems a little bit off the charts.
If you’re at all like me, you’re likely a little confused by all the back-and-forth about mammography screening guidelines this week. It seems like every day there’s been a different recommendation on the news. So I’m left with a lot of questions. Should I still get a yearly mammogram starting at age 40? What do the new guidelines mean for me personally? Will it affect my insurance? How do I get to the bottom of this?


This weekend, my 12-year old daughter and her friends are hosting a surprise birthday sleepover for one of their friends whose mother lost her very short battle with lung cancer this past July. Each year, her Mom would have a huge sleepover birthday party for her which all the girls looked forward to. This will be the first birthday she will have without her Mom and it will probably be difficult for her and her Dad and brothers.